When we think about business broadband, we often think about the needs of our business, and the needs of our employees. For example, we ensure that our business broadband speeds are fast enough to facilitate our communications with customers, and that our connection is stable enough to help our employees to complete their tasks efficiently and effectively in the workplace. However, for some of us, there is an additional aspect to be taking into account: whether we’re meeting the needs of our clients.
Business Broadband for Customers
For those working within the retail or hospitality sectors, for example, there is an unwritten, unspoken rule that we must extend our business broadband access to our customers. The reason for this is twofold. Firstly, we’re living in the digital age; a time when we’ve become accustomed to being able to get what we want, when we want it, through digital means. If we go to the pub, for example, we’d expect it to offer WiFi (preferably free WiFi). Secondly, in offering internet services to our customers, we’re not only boosting our reputation but also encouraging these customers to stick around for longer and, ultimately, increase profits. Research into this area suggests that more than half of all businesses have experienced lengthier client visits as a result of extending their business broadband to their customers.
How to Offer WiFi to Clients
Extending your business broadband to your customers is much easier than you may think. In fact, this can be done in just 4 simple steps. Here’s how to ensure you’re meeting your customers’ needs:
- Choose the Right Business Broadband
There are a few features to look for in business broadband that is anticipated to be extended to customer use. Unlimited usage and downloads is essential, as well as fast speeds to counterbalance the issues associated with a large number of simultaneous users. Additionally, opt for reliable business broadband to minimise downtime. Compare business broadband to find the right package for you.
- Set up a Network
Once your business broadband has been installed, it is essential to set up separate networks. The first will be for you and your employees, and the second will be a dedicated guest network designed for use by your customers. Depending on your business broadband package, you may be able to divide bandwidth between these networks, enabling you to prioritise your own traffic over customer traffic.
- Create a Hotspot
Next, it’s time to create a WiFi hotspot which connects to your guest network. This will allow your customers to access your business broadband through their own device, and can be used to customise your WiFi; requesting information from your users which can be used for marketing purposes, or even requesting a password or a payment if you wish to restrict usage in either of these ways.
- Secure Your Network
Finally, it’s time to make sure that your business broadband is secure, helping to protect your customers. It’s always a good idea to abide by the latest WiFi security standards, as well as taking additional measures as necessary. These additional measures may include firewalls, adjusting signal strength to minimise use by non-customers, disabling WPS, and making sure to change WiFi passwords regularly.