How Business Broadband Sparked the UK’s Biggest Shopping Day
Today marks the start of the 4 day craze known as the ‘Cyber Weekend’, culminating on Cyber Monday. While Black Friday, which is a trend we’ve borrowed from our friends across the pond, is traditionally thought of as the biggest pre-Christmas shopping day, this year all that is expected to change. With Cyber Monday falling on the last day of the month – payday – it is expected that the pre-Christmas sales will peak on Monday 30th November, with year-on-year sales growing by as much as 90 percent. But where did Cyber Monday come from, and what on earth does it have to do with business broadband?
Cyber Monday is a much more recent trend than Black Friday, beginning in 2005 in the United States, and making its way over to the UK a few years later. The term was coined in response to American retailers noting that their 2004 sales saw a huge, unexpected growth on the Monday following Thanksgiving. Why? Business broadband! Although the Friday after Thanksgiving is not an official holiday in most states, many people – particularly those who have travelled to visit family – use this as an opportunity for a long weekend. It provides a much needed rest to allow that turkey to go down!
Of course, back in 2005, home internet services weren’t particularly great, and many of us were still using dial-up. Slow speeds and unreliable connections meant that online shopping was practically impossible. Companies, however, were starting to venture into business broadband, and, once everyone had arrived back at work on Monday morning, they were taking advantage of this faster, more reliable business broadband to make a start on their Christmas shopping. Business broadband is believed to have played a significant role in the creation of one of the biggest shopping days in the US and in the UK.
This shows that anything is possible, and you never quite know what new trend your own business broadband could spark! That’s why it’s so important to ensure that your business broadband never falls behind – that it’s always ready to help your business grow, and help your business offer new, exciting deals and services to your customers. If you’re interesting in upgrading your existing business broadband, we can help. At compareyourbusinesscosts, we’ll help you to find the very best deals on the market. As Black Friday and Cyber Monday prove, we all love finding an incredible bargain!